This project was created during my freelance work with BOND agency Dubai. A strategic partnership between Dubai Holding and UNWFP actively contributes to the achievement of UN Sustainable Development Goals (Goal 2: Zero Hunger) and further extends Dubai Holding’s positive impact on community health and wellbeing.

The campaign in partnership with UNWFP is featured on ShareTheMeal, an app by UNWFP which raises funds to feed those in need around the world. For this campaign, users can donate and share meals by tapping on the Dubai Holding home card in this smartphone app or on the website, providing vulnerable children with school meals. The app allows users to see where their meals will go and keep track of the total contributions towards the goal of ensuring that every child has regular and equal access to health and nutrition to stay and succeed in school.

As for the campaign visual language, the concept was to portray that school feeding goes far beyond the plate of food, producing high returns in the emotional, mental, educational, and physical well-being of the child. 

For many hungry children, a school meal may be their only nutritious meal during the day. For vulnerable families, the value of a meal in school is equivalent to about 10 percent of a household’s monthly income. This is an economic burden that comes on top of potential earning and employment loss during this pandemic. Every year the UNWFP provides around 17.3 million nutritious meals and snacks to schoolchildren in around 60 countries. In the MENA region, UNWFP is supporting school meals activities in 10 countries, reaching around 4.5 million schoolchildren as direct beneficiaries, and many more indirectly through the support provided to families.

This project was created during my freelance work with BOND agency Dubai. A strategic partnership between Dubai Holding and UNWFP actively contributes to the achievement of UN Sustainable Development Goals (Goal 2: Zero Hunger) and further extends Dubai Holding’s positive impact on community health and wellbeing.

The campaign in partnership with UNWFP is featured on ShareTheMeal, an app by UNWFP which raises funds to feed those in need around the world. For this campaign, users can donate and share meals by tapping on the Dubai Holding home card in this smartphone app or on the website, providing vulnerable children with school meals. The app allows users to see where their meals will go and keep track of the total contributions towards the goal of ensuring that every child has regular and equal access to health and nutrition to stay and succeed in school.

As for the campaign visual language, the concept was to portray that school feeding goes far beyond the plate of food, producing high returns in the emotional, mental, educational, and physical well-being of the child. 

For many hungry children, a school meal may be their only nutritious meal during the day. For vulnerable families, the value of a meal in school is equivalent to about 10 percent of a household’s monthly income. This is an economic burden that comes on top of potential earning and employment loss during this pandemic. Every year the UNWFP provides around 17.3 million nutritious meals and snacks to schoolchildren in around 60 countries. In the MENA region, UNWFP is supporting school meals activities in 10 countries, reaching around 4.5 million schoolchildren as direct beneficiaries, and many more indirectly through the support provided to families.

This project was created during my freelance work with BOND agency Dubai. A strategic partnership between Dubai Holding and UNWFP actively contributes to the achievement of UN Sustainable Development Goals (Goal 2: Zero Hunger) and further extends Dubai Holding’s positive impact on community health and wellbeing.

The campaign in partnership with UNWFP is featured on ShareTheMeal, an app by UNWFP which raises funds to feed those in need around the world. For this campaign, users can donate and share meals by tapping on the Dubai Holding home card in this smartphone app or on the website, providing vulnerable children with school meals. The app allows users to see where their meals will go and keep track of the total contributions towards the goal of ensuring that every child has regular and equal access to health and nutrition to stay and succeed in school.

As for the campaign visual language, the concept was to portray that school feeding goes far beyond the plate of food, producing high returns in the emotional, mental, educational, and physical well-being of the child. 

For many hungry children, a school meal may be their only nutritious meal during the day. For vulnerable families, the value of a meal in school is equivalent to about 10 percent of a household’s monthly income. This is an economic burden that comes on top of potential earning and employment loss during this pandemic. Every year the UNWFP provides around 17.3 million nutritious meals and snacks to schoolchildren in around 60 countries. In the MENA region, UNWFP is supporting school meals activities in 10 countries, reaching around 4.5 million schoolchildren as direct beneficiaries, and many more indirectly through the support provided to families.

This project was created during my freelance work with BOND agency Dubai. A strategic partnership between Dubai Holding and UNWFP actively contributes to the achievement of UN Sustainable Development Goals (Goal 2: Zero Hunger) and further extends Dubai Holding’s positive impact on community health and wellbeing.

The campaign in partnership with UNWFP is featured on ShareTheMeal, an app by UNWFP which raises funds to feed those in need around the world. For this campaign, users can donate and share meals by tapping on the Dubai Holding home card in this smartphone app or on the website, providing vulnerable children with school meals. The app allows users to see where their meals will go and keep track of the total contributions towards the goal of ensuring that every child has regular and equal access to health and nutrition to stay and succeed in school.

As for the campaign visual language, the concept was to portray that school feeding goes far beyond the plate of food, producing high returns in the emotional, mental, educational, and physical well-being of the child. 

For many hungry children, a school meal may be their only nutritious meal during the day. For vulnerable families, the value of a meal in school is equivalent to about 10 percent of a household’s monthly income. This is an economic burden that comes on top of potential earning and employment loss during this pandemic. Every year the UNWFP provides around 17.3 million nutritious meals and snacks to schoolchildren in around 60 countries. In the MENA region, UNWFP is supporting school meals activities in 10 countries, reaching around 4.5 million schoolchildren as direct beneficiaries, and many more indirectly through the support provided to families.

This project was created during my freelance work with BOND agency Dubai. A strategic partnership between Dubai Holding and UNWFP actively contributes to the achievement of UN Sustainable Development Goals (Goal 2: Zero Hunger) and further extends Dubai Holding’s positive impact on community health and wellbeing.

The campaign in partnership with UNWFP is featured on ShareTheMeal, an app by UNWFP which raises funds to feed those in need around the world. For this campaign, users can donate and share meals by tapping on the Dubai Holding home card in this smartphone app or on the website, providing vulnerable children with school meals. The app allows users to see where their meals will go and keep track of the total contributions towards the goal of ensuring that every child has regular and equal access to health and nutrition to stay and succeed in school.

As for the campaign visual language, the concept was to portray that school feeding goes far beyond the plate of food, producing high returns in the emotional, mental, educational, and physical well-being of the child. 

For many hungry children, a school meal may be their only nutritious meal during the day. For vulnerable families, the value of a meal in school is equivalent to about 10 percent of a household’s monthly income. This is an economic burden that comes on top of potential earning and employment loss during this pandemic. Every year the UNWFP provides around 17.3 million nutritious meals and snacks to schoolchildren in around 60 countries. In the MENA region, UNWFP is supporting school meals activities in 10 countries, reaching around 4.5 million schoolchildren as direct beneficiaries, and many more indirectly through the support provided to families.