Nike WeRunDXB
Nike WeRunDXB
Nike WeRunDXB
Nike WeRunDXB
Nike WeRunDXB
As a Graphic Designer at J.Walter Thompson Dubai, me and the senior team worked on the 2015 "WE RUN DXB" event for Nike. I was responsible for the event's outdoor branding, signage, prints and the medal design. Conceptually, I wanted to go for a different approach than the usual gold plated medal design. The inspiration came from the Nike shoe sole, a simple visual pattern that adds a layer of a personal experience.
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© Salma Khalife 2017