The branding journey began with creating something that instigates curiosity with its language and encourages engagement with its warm storytelling and friendly graphical representations. The result was a logo inspired by Arabic calligraphy, but with a modern spin that brought out the rewarding yet casual and personal aspect of the app.
#Personal #Simple #Modern #Friendly #Warm
The logo was designed in an animation-friendly style, giving the brand a life that's true to it's mission.
The branding journey began with creating something that instigates curiosity with its language and encourages engagement with it warm storytelling and intimate graphical representations. The result was a logo inspired by Arabic calligraphy, but with a modern spin that brought out the rewarding yet casual and personal personality of the app. #Personal #Simple #Modern #Friendly #Warm. The logo was designed in an animation-friendly style, giving the brand a life that's true to it's mission.
The branding journey began with creating something that instigates curiosity with its language and encourages engagement with it warm storytelling and intimate graphical representations. The result was a logo inspired by Arabic calligraphy, but with a modern spin that brought out the rewarding yet casual and personal personality of the app. #Personal #Simple #Modern #Friendly #Warm. The logo was designed in an animation-friendly style, giving the brand a life that's true to it's mission.
OTHER PROJECTS
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© Salma Khalife 2017